Jewelry Selling Tips for the High Risk Merchant

Efficient shopping carts in an easy to navigate website will encourage buyers to pick more products. And although many are still wary of online credit card purchases, they would find it a great relief to know that you are using secure credit card processing through your bank's merchant services or from a third party high risk merchant account provider.

JEWELRY SELLING TIPS FOR THE HIGH RISK MERCHANT

Recent e-commerce reports say online jewelry sales increased approximately 30% in the second quarter of 2007 and will still increase 18% by the year end. What does this mean to everyone intending to plunge into the jewelry business? Simple. The industry sees a positive turn towards great profit and continued business growth. For high risk merchants, this is a perfect opportunity to create an exciting money-making venture online. Although established jewelry merchants face competition against gaming and gadget sales and online travel booking, it still shares a hefty percentage of sales transacted online.

DOES A FAT BOY LIKE CAKE?

But like all kinds of money making endeavors, an online jewelry business requires the sweat of your brow and a bit of Internet savvy, especially if you're an upstart. Gone are the days when jewelry stores would be self-equipped with only a brick and mortar store set up. Today, a store would very well increase customer visibility and potential sales if it is matched with a website, an efficient shopping cart, and a credit card processor (through a reliable high risk merchant account provider). People shopping online will find it extremely satisfying if they can browse an online jewelry store smoothly, add their purchases on the shopping cart with a single click, and get their transactions processed securely. Are all these things possible? Does a fat boy like cake?

BUY ONLINE, IN-STORE PICK UP

As a jewelry merchant, the least you can do is sit around and ignore the potential income that a good running e-commerce website can bring. Your online store, although a mere representation of your brick and mortar one, is an open door towards better sales. It has been reported that many jewelry buyers would surf the internet for their choice of jewelry, pay with their credit cards via MOTO (Mail Order/Telephone Order), through a virtual terminal or e-checks and then pick up their merchandise in the store itself. This brings convenience and satisfaction to customers who live nearby. For those who can't drive to pick up their purchase, getting it shipped is the best option.

TARGET THE BRIDAL MARKET

Holidays are especially the best time to market your online jewelry collection. Before the holiday seasons such as Christmas and Valentine's Day come, jewelry merchants should already be well-equipped to be able to take advantage of the boost in sales. Targeting the bridal market is also a perfect opportunity to make more money with online jewelry sales. This is because according to online surveys, approximately 90% if women who browse online for jewelry will make the purchase.

Efficient shopping carts in an easy to navigate website will encourage buyers to pick more products. And although many are still wary of online credit card purchases, they would find it a great relief to know that you are using secure credit card processing through your bank's merchant services or from a third party high risk merchant account provider.

Now that you have all your infrastructure set up, does venturing in online jewelry sales still sound extremely challenging to you? Of course, but the knowledge that it's one of the fastest growing industries processing transactions online makes it also an attractive option to make money. So many jewelry merchants have already taken the first steps and demonstrated success. When will you take yours?